Built on Real Experience, Driven by Partnership

Our emblem tells our story. Three towering pines represent strength, resilience, and natural growth—the qualities every independent resort needs to thrive. The waves below symbolize the lakefront properties we serve and the dynamic hospitality landscape we navigate together. Founded by Matthew Allaire and Brianna Holmberg, Timberlake Operations was born from a simple truth: independent resorts deserve consulting that truly understands their unique character. We're not corporate consultants applying cookie-cutter solutions. We're hands-on operators who live your challenges every day, bringing practical wisdom from the front lines of hospitality management. When you work with us, you're partnering with people who know what it takes to run an exceptional property—because we do it ourselves.